2021 HW Insider: Josh Lehr


With 19 years of financial services experience and nine years of mortgage industry knowledge, Josh Lehr has become one of the most highly-valued and trusted advisors on consumer lending for Total Expert. Lehr joined Total Expert in June 2020 as its director of strategy for consumer direct. Lehr quickly became a company visionary and leader for Total Expert teams as the marketing and customer experience-focused fintech helped lenders and loan officers nationwide pivot to fully serve borrowers online. In 2020, Lehr developed and strategized the company’s newest product, Total Expert for Consumer Direct, a powerful tool that helps lenders better connect with borrowers through data-driven insights and marketing automation technology, which officially launched June 2021. He then helped secure more than 30% of anticipated revenue goals for the Consumer Direct product, all before the second half of the year 2021. He also developed a training for Total Expert’s employees to ramp up awareness for the company’s consumer direct strategy and product roll-out.


Josh Lehr


Director, Technology Alliances

Company Name:

Total Expert

3d rendering of a row of luxury townhouses along a street

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