HW Media connects and informs decision makers across the housing economy. Professionals rely on HW Media for breaking news, reporting, and industry data and rankings. Moving the Housing Market Forward.

2021 HW Insider: Josh Lehr


With 19 years of financial services experience and nine years of mortgage industry knowledge, Josh Lehr has become one of the most highly-valued and trusted advisors on consumer lending for Total Expert. Lehr joined Total Expert in June 2020 as its director of strategy for consumer direct. Lehr quickly became a company visionary and leader for Total Expert teams as the marketing and customer experience-focused fintech helped lenders and loan officers nationwide pivot to fully serve borrowers online. In 2020, Lehr developed and strategized the company’s newest product, Total Expert for Consumer Direct, a powerful tool that helps lenders better connect with borrowers through data-driven insights and marketing automation technology, which officially launched June 2021. He then helped secure more than 30% of anticipated revenue goals for the Consumer Direct product, all before the second half of the year 2021. He also developed a training for Total Expert’s employees to ramp up awareness for the company’s consumer direct strategy and product roll-out.


Josh Lehr


Director, Technology Alliances

Company Name:

Total Expert

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please