2021 HW Insider: Jenna Rozenblat


At Orchard, Jenna Rozenblat serves as head of real estate operations where she oversees Orchard’s desktop, contract, transaction and scheduling operations. In early 2021, Orchard announced that it would bring its industry-leading Move First program, which lets homeowners buy their next home before selling their current one, to four new markets — nearly doubling its footprint. Without hesitation, Rozenblat rolled up her sleeves and set up many systems and processes for their expansion. Before Rozenblat, Orchard didn’t have the capability to launch multiple markets at once, but with her keen eye for details, the company was able to smoothly launch into multiple markets within a matter of weeks with no stone left unturned and no corners cut. Due to COVID-19, Rozenblat was unable to travel to the new markets, but she created a virtual onboarding program that ensured that her new team members understood Orchard’s core focus on the customer experience. Orchard was able to nearly double its markets and expand to three new states within a matter of months.


Jenna Rozenblat


Head of Real Estate Operations

Company Name:


3d rendering of a row of luxury townhouses along a street

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