White Paper

The uptapped home equity opportunity: Why millions of equity-rich homeowners are creating a new path to lender growth

Overview

The U.S. housing market is sitting on one of the largest reservoirs of untapped consumer wealth in history. Over the past several years, rising home values have driven unprecedented levels of homeowner equity. Yet despite this growth, much of that equity remains dormant. Millions of homeowners continue to carry high-interest debt, delay renovations, postpone major life decisions and search for liquidity solutions while significant housing wealth remains underutilized.

Many homeowners still view equity as something that can only be realized when a property is sold, and many loan originators continue to focus primarily on purchase and refinance transactions, limiting their ability to engage homeowners whose financial needs fall outside traditional mortgage events.

This white paper, written by HousingWire in partnership with Figure, explores advances in digital home equity lending that enable borrowers to access equity with speed and simplicity. Automated underwriting, digital verification tools and streamlined origination workflows are reducing friction for both borrowers and lenders while creating new opportunities for loan originators to serve clients throughout the entire homeownership lifecycle.

What you'll learn inside

  1. 1

    The shift to needs-based borrowing

    Changing consumer behaviors are driving a clear shift toward needs-based lending, but a broader lack of awareness continues to limit borrowers from fully utilizing their available home equity.

  2. 2

    Institutional hurdles to HELOC adoption

    Despite the growing demand, institutional assumptions and outdated operational hurdles are slowing the adoption and efficient rollout of HELOCs by traditional lenders.

  3. 3

    Reshaping home equity economics

    Digital origination is fundamentally transforming the economics of home equity lending, while first-lien HELOCs are emerging as a powerful tool to create profitable new opportunities for both borrowers and lenders.

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