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The mortgage industry loves to chase shiny objects. AI is the latest one. But Josh Friend is focused on keeping the customer first while integrating the latest technology innovations into the InSellerate tech stack. In this episode of Ten Minute Talks, Josh explains to Allison LaForgia that, despite AI hype, the conversation hasn’t changed: it’s still centered on understanding people better than your competitors do.
Friend connects the dots between leadership, technology and customer experience, going deeper than buzzwords on how AI is actually being used to improve loan officer performance, accelerate decision-making, and raise expectations across teams. The takeaway is hard to ignore: the bar is going up and leadership has to evolve with it.
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Ten Minute Talks are produced by the HousingWire Content Studio and air weekly on Fridays. Subscribe to the YouTube channel to get the new episode each week.
