The next generation: Recruiting latino talent in a changing industry
 | Mike Miedler President & CEO CENTURY 21® |
 | Sarah Wheeler Editor in Chief HousingWire |
Overview
As real estate enters a new demographic era, the future of the industry will increasingly be shaped by Latino homebuyers — and the agents who serve them. In fact, up to 70% of net new homebuyers by 2050 will be Latino, according to the National Association of Hispanic Real Estate Professionals (NAHREP), a shift that’s already influencing how brokerages think about growth, recruiting and market strategy.
In this conversation, Mike Miedler, CEO of Century 21, breaks down how brokerages can recruit and develop the next generation of agents — with a particular focus on Latino professionals. Drawing from Century 21’s deep ties to organizations like NAHREP and its intentional expansion into underserved Latino markets, Miedler will share how cultural alignment, community presence and leadership pipelines are becoming competitive advantages.
This session will explore what that looks like in practice: how to build authentic relationships, create opportunity pathways for diverse talent and position your brokerage as a destination for the next wave of agents.
Attendees will walk away with a clear playbook for recruiting in a changing America — and why those who get this right won’t just grow, they’ll lead.
Session Notes
Key takeaway
The industry’s next wave of homebuyer growth will require a more intentional talent strategy. With Latino buyers expected to drive a large share of future homeownership gains, Century 21 President and CEO Mike Miedler said brokerages and lenders need to recruit, develop and retain more agents and loan officers who understand those communities and can build trust locally.
What leaders need to know:
- Latino homebuyers are a major growth driver. Miedler said Latino buyers are expected to account for a significant share of net new homebuyers over the next 30 years.
- Representation doesn’t match the market opportunity. Miedler said Latino professionals make up a smaller share of real estate and mortgage professionals than future demand suggests.
- Trust starts with local presence. Miedler said companies need to show up in the communities they want to serve and support the agents and loan officers doing the day-to-day relationship work.
- Recruiting has to be intentional. Miedler said Century 21 is investing in programs to introduce younger Latino talent to real estate, including scholarships that help candidates cover licensing costs.
- Mentorship is the retention strategy. Miedler said recruiting is only the first step; coaching, training and career guidance are what help new professionals build sustainable production.
- Early relationship-building will create an advantage. Miedler said companies that engage now — including through groups such as NAHREP — can start building stronger pipelines immediately.
HousingWire perspective
Future housing growth will be shaped by which communities the industry is prepared to serve. For brokerages and mortgage leaders, building a stronger pipeline of Latino real estate and mortgage professionals is not only a diversity effort — it is a growth strategy and a trust strategy. Companies that invest now will be better positioned to serve the next generation of homebuyers with local presence, cultural understanding and long-term relationships.
Presentation Materials
The next generation: Recruiting latino talent in a changing industry
Download the full presentation from the session including charts, data visualizations, and key takeaways.
