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A Shift From The ‘Demand Pool’ To A Particular Buyer You Serve 

Oct 19, 2023 8:53 pmBy

FOMO is so first-half 2023. Because of upwardly creeping house prices, and high interest rates, the more FOMO – for many first-time and entry-level home seekers – pivots to PO (priced-out), or WIO (waiting-it-out). For homebuilders, what this means is that the math of trying to price-in highly price- and interest-rate-sensitive homebuyers is getting progressively […]

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