Lead Generation

Originating: Maximizing Web Lead Conversion 

Marketing in the reverse mortgage business is constantly changing and the Internet has emerged as one of the biggest growth opportunities for lenders of all sizes to generate or purchase reverse mortgage leads. While this seems like a great opportunity on the surface, there are some must-know facts about the Web lead business that affect companies purchasing these leads, as well as originators hoping to close these loans. In this article, I will touch on the three most important points that originators need to know to maximize their closing ratio when dealing with Internet-generated leads.There’s no such thing as an