The virtual brokerage revolution with eXp CEO Leo Pareja

This week on Power House, Diego sits down with Leo Pareja, CEO of eXp Realty, the world’s fastest-growing, cloud-based brokerage with over 83,000 agents across 27 countries. Leo discusses his transition to CEO during the NAR settlement announcement and how eXp has evolved from a bootstrapped startup to a major industry player. 

He shares how eXp built a distributed workforce and why transparency in real estate data benefits everyone. Leo explains eXp’s strategy of attracting entrepreneurial agents who build their own brand and how their virtual-first approach creates competitive advantages in today’s hyper-localized market.

Here’s what you’ll learn:

• How eXp scaled from just a startup to a global brokerage without physical offices
• Why 2026 will be a hyper-localized real estate market and what that means for agents
• The importance of transparency sharing versus private listing strategies
• How eXp’s distributed workforce model creates operational advantages over traditional brokerages
• Why sellers think it’s 2021, buyers think it’s 2008, and the reality is neither
• Leo’s approach to innovation and staying curious about AI and emerging technologies

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠eXp Realty⁠
• ​​​​⁠Leo Pareja / LinkedIn⁠
• ⁠eXp Realty | RealTrends Verified⁠
• ⁠eXp Realty | HousingWire⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.