The broker advantage: Rocket Pro’s 2026 strategy with Dan Sogorka

This week on Power House, Diego sits down with Dan Sogorka, GM of Rocket Pro, for a forward-looking conversation about the tools, technology, and strategic shifts Rocket is deploying as they move into 2026.

Dan offers an inside look at how Rocket Pro is investing in AI-driven efficiencies, reshaping its broker support model, and strengthening its position through recent acquisitions. He also dives into the story behind the Broker Manifesto and how it fits into Rocket’s broader mission to build trust and choice for brokers nationwide.

From competition to technology, narrative change to partner support, this episode breaks down how Rocket Pro is positioning itself to lead in one of the industry’s most dynamic and competitive segments.

Here’s what you’ll learn:

• Why Rocket Pro is energized heading into 2026 with a renewed innovation roadmap
  
• How new AI tools elevate broker efficiency and streamline everyday workflows
  
• The strategic role of recent acquisitions in strengthening Rocket’s market position
  
• Why the Broker Manifesto is central to reshaping industry perception
  
• How Rocket Pro plans to support business growth for broker partners
  
• What more events and in-person engagement will mean for brokers in 2026
  
• Why Rocket’s strategy emphasizes tools that enable choice—not constraint
  
• The value of stronger, more intentional broker partnerships
  
• How Rocket’s narrative is evolving as the company reinvests in the broker ecosystem
  
• Why innovation remains Rocket Pro’s north star for 2026 and beyond

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠Daniel Sogorka LinkedIn
• ⁠⁠Rocket Pro
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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.