Rethinking brokerage strategy with Steve Murray

This week on RealTrending, Tracey Velt chats with Steve Murray, industry stalwart and senior advisor to RealTrends. Tracey and Steve had the opportunity to sit down in person at HousingWire’s The Gathering.

Steve dives into the real estate’s most pressing issues, including the distraction of AI, Clear Cooperation, and the alarming number of inactive agents. He talks about why developing talent should be every broker’s priority, why it’s time to rethink the outdated brokerage model, and gives an introduction to Fiji, a new M&A tool designed to bring transparency and innovation to real estate dealmaking.

Here’s a glimpse of what you’ll learn:

• AI is a fascinating tool that can enhance brokerage efficiency.
• Brokers need to focus on recruiting and developing talent.
• The real estate market may remain stagnant for years.
• Realtor associations face challenges with membership dynamics.
• Innovative tools are emerging for M&A and valuation.
• Brokers should consider a team-based model for profitability.
• Market conditions require brokers to adapt and innovate.

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠FIJI⁠
• ⁠Steve Murray – President – REAL Trends Consulting | LinkedIn⁠
• ⁠RealTrends’ Steve Murray explores M&A changes and brokerage team models⁠
• ⁠⁠The Gathering 2026⁠⁠
• ⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.