LoKation’s Jonathan Lickstein on adapting proactively to industry changes
March 16, 2026
In this insightful interview, Jonathan Lickstein, COO of LoKation Real Estate, shares his strategies for rapid growth, adapting to industry changes and maintaining a competitive edge as an independent broker. Discover how focusing on agent success, leveraging technology and understanding market dynamics can transform your real estate business.
Here’s a glimpse of what you’ll learn:
- Growth drivers of Location Real Estate
- Importance of agent-centric models
- Impact of industry lawsuits and market shifts
- Private listings and pricing strategies
- Buyer representation agreements and client guidance
- Industry consolidation and independence advantages
- Technology’s role in brokerage operations
- Future trends in real estate brokerage
Related to this episode:
The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.
