Jason Mitchell on the power of B2B referrals

On today’s sponsored episode, we had the opportunity to sit down with Jason Mitchell, the founder and CEO of JMG Real Estate, one of the top mega teams on the 2024 RealTrends Verified Rankings. JMG is a B2B brokerage that works diligently with big brands to drive business and give their agents high-quality referrals. 

Tracey and Jason talk about JMG’s strategy when building a network of referral partners and the careful consideration that they take when assessing not only the value that the agent brings to them but also the value that they bring to the agents. He also talks about policy changes, holding agents accountable for productivity goals, and managing relationships with large referral partners.

Here’s a glimpse of what you’ll learn:

• Providing value to agents and helping them build their book of business is crucial in the real estate industry.
• Being consistent, proactive, and focused on providing value to clients leads to success.
• Partnerships and relationships with organizations and decision-makers are key to generating referrals and growing a real estate business.
• Agents need to adapt by finding opportunities to work with teams or brokerages that can help them close more deals.
• Being transactional and closing more deals leads to a larger client base and more opportunities for referrals.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt:  What are you passionate about today as it relates to the real estate industry?

Jason Mitchell:  I want agents to win and be successful. I want agents to understand that this market’s tough, but it’s not even close to impossible. It’s a matter of how hard you work.You have to get busy. You have to follow the roadmap of what a marketing plan consists of and staying consistent within your approach every single month.

The problem in real estate is this you get good month, bad month, bad month, good month, good month, bad month, bad month, bad month, good month. What we need to have is good month, good month, good month, great month, good month, great month, good month, good month, good month. Consistency is everything.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.