How the Brokerage Business is Changing
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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Jason Waugh, president of Coldwell Banker Affiliates, to talk about how the real estate brokerage business is changing in 2025. Jason shares insights from CB’s 100,000 agents, the latest findings from CB’s Global Luxury Trends report, and how the agent-consumer relationship is changing after the dramatic real estate commissions settlements of 2024.
About Jason Waugh
Jason Waugh is president of Coldwell Banker Affiliates for Coldwell Banker Real Estate. where he runs the brand’s marketing, franchise sales and operations teams for 100,000 real estate sales professionals in more than 2,700 offices across 39 countries.
Here’s a glimpse of what you’ll learn:
- What it’s like running an iconic real estate brand in 2025
- The latest findings from CB’s Global Luxury Trends report
- Notable demographic trends for luxury real estate buyers
- How agent/homebuyer relationships are changing after the commission lawsuits
- Which consumers continue to choose full-service/full-price real estate services
- Which markets are noticing commission compression
- Insights on today’s unique commercial real estate trends
Related to this episode:
The Top of Mind podcast features top real estate industry insiders and experts to unpack the most important housing, real estate, mortgage data and trends that are shaping the housing market. Hosted by Altos founder Mike Simonsen and produced by the HousingWire Content Studio.
