Coldwell Banker’s Jason Waugh on the shifting dynamics of consumer representation

May 12, 2025

This week on RealTrending, we are bringing you a special crossover episode of the Top of Mind podcast, hosted by Altos president Mike Simonsen. Mike chats with Jason Waugh, president of Coldwell Banker Affiliates, about how the real estate brokerage model is evolving and what that means for agents, buyers, and the future of the industry.

Jason shares insights from Coldwell Banker’s 100,000 agents, the shifting dynamics of consumer representation, and the lasting impact of the 2024 commission settlements. He also discusses luxury market trends, the critical role of buyer agreements, and why brick-and-mortar still matters in a hybrid world.

Here’s a glimpse of what you’ll learn:

What it’s like running an iconic real estate brand in 2025
The latest findings from CB’s Global Luxury Trends report
Notable demographic trends for luxury real estate buyers
How agent/homebuyer relationships are changing after the commission lawsuits
Which consumers continue to choose full-service/full-price real estate services
Which markets are noticing commission compression
Insights on today’s unique commercial real estate trends

Related to this episode:

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.