Bess Freedman and Michele Harrington: East Coast–West Coast independent on innovative collaboration

July 27, 2026

In this episode, RealTrending host Tracey Velt sits down with two powerhouse independent brokerage leaders on opposite coasts: Michele Harrington, CEO of FirstTeam Real Estate in Southern California, and Bess Freedman, CEO of Brown Harris Stevens in New York. Together, they unpack what it really means to be independent in an era of consolidation, margin pressure, and nonstop industry disruption. From culture and control to capital and technology, they share how independents can stay nimble, agent-centric, and deeply connected to the consumer.

Michele and Bess pull back the curtain on their new East Coast–West Coast collaboration, a marketing- and relationship-driven partnership that stops short of a traditional acquisition model. Instead of rolling up into a single brand, they’re choosing to share ideas, marketing strategies, and referral opportunities while keeping their unique cultures fully intact. You’ll hear how their marketing teams are working in lockstep, what this means for listing exposure on both coasts, and why they believe “collaborative, not consolidated” is the model to watch.

The conversation also dives into some of the most debated topics in brokerage today—private listing networks, Bed Bath & Beyond’s entry into real estate, and the long-tail impact of class action lawsuits and thin brokerage margins. Michele and Bess don’t hold back on where they see consumer risk, where private networks can actually serve sellers, and why they think the next decade will be the “age of the independents.” They share how agents’ expectations have shifted toward growth, coaching, and AI-powered tools—and why human connection, trust, and storytelling still matter more than ever in a tech-driven world.

Finally, in a fast-paced lightning round, the two leaders offer sharp, one-word descriptors for the future of independents, pinpoint the biggest threats to their model, and call out what every brokerage CEO should be laser-focused on right now—from AI to consumer trust. If you’re leading a brokerage, building a team, or just trying to understand where this industry is headed, this episode delivers clear signals amid all the noise.

Here’s a glimpse of what you’ll learn:

What “independence” really means in 2026
Why Michele and Bess believe freedom, flexibility, and culture are their core strategic advantages
How answering only to agents and consumers changes decision-making and speed of execution
Inside the First Team–Brown Harris Stevens collaboration
How an East Coast–West Coast partnership can expand listing exposure without an acquisition
The role their marketing leaders play in aligning strategy across New York and California
Why they view this as a model of sharing power rather than consolidating it
The truth about private listings and consumer impact

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.