Verisk Marketing Solutions helps marketers and platform partners maintain a complete picture of consumer profiles and in-market behavior. These profiles power personalized interactions aimed at engaging the right person, with the right message, at the right time. The company’s patented LeadiD technology resides on a partner network of over 55,000 comparison shopping and lead generation websites. It captures the full picture of the consumer’s time on the lead form and the journey that they took to reach potential buyers. Buying leads that have not been verified can result in ill-informed and inefficient lead buys — such as purchasing old leads, duplicate leads or leads of questionable origin. Customers use our technology to optimize lead buys, by identifying quality leads before they buy them and verifying TCPA consent in real-time.
Verisk Marketing Solutions’s activate solution helps brands monitor for the earliest indicator of in-market shopping activity for the products they offer their customers and prospects. Lenders may know a lot about their ideal customers, but demographics and other static data can only tell you so much, making segmentation, timing and relevance an educated guess. Activate removes the guesswork and provides a competitive edge by enabling marketers to know precisely when to reach out with the most relevant message. This helps marketers personalize experiences, retain customers, grow wallet share and acquire new customers confidently.
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