Unlock is a home equity platform that enables homeowners to access their equity without taking on monthly payments or traditional debt. Its core product, a Home Equity Agreement (HEA), provides upfront cash in exchange for a share of a home’s future value, offering an alternative option for homeowners seeking liquidity and financial flexibility.
Technology plays a central role in Unlock’s homeowner experience. The company has implemented a proprietary AI framework designed to educate users, reduce friction, and accelerate decision-making throughout the application process. Its agentic chatbot, Penny, is embedded directly into the workflow to explain documentation requirements, product structure, and next steps in plain language, while seamlessly escalating to a human advisor when needed. Insights from these interactions are used to continuously retrain models and improve guidance.
With roughly 80% of applications starting on mobile, Unlock has invested heavily in a mobile-first user experience and streamlined application design. These improvements have supported meaningful growth in applications and funded agreements, positioning Unlock as a technology-forward provider in the evolving home equity market.
Company Website:
Markets Served:
Single Family Investment and Property Management
Company HQ:
Tempe, AZ
