United Wholesale Mortgage’s Loan Officer Assistant (Mia) is an AI-powered virtual assistant built to help independent mortgage brokers improve borrower engagement at scale. Mia handles inbound and outbound calls, answers complex loan questions, schedules appointments, captures callback details, and delivers broker-ready call summaries—providing always-on coverage that helps brokers stay connected to borrowers and past clients without adding operational burden.
Brokers face a constant challenge: missed calls and inconsistent follow-up can mean lost opportunities, especially in refinance cycles and post-close relationship management. Mia solves this by acting as a persistent, responsive engagement layer that never takes time off—supporting both immediate borrower needs and ongoing client retention outreach. By handling routine communications and summarizing outcomes back to brokers, Mia lets originators focus on high-value relationship work while ensuring borrowers receive timely support and relevant touchpoints.
Since launch in May 2025, Mia has generated 400,000+ calls on behalf of brokers and handled 70,000+ inbound calls, producing 14,000+ loans. The launch aligned with 2Q25 being UWM’s best overall production quarter since 2021 and coincided with broker channel market share nearing 30%, the highest percentage since 2009—demonstrating how AI-enabled engagement can translate directly into production lift for the broker community.
