HW Tech100

TrustEngine Tech 100 Mortgage

TrustEngine — formerly Sales Boomerang and Mortgage Coach — is a leading provider of software, data and analytics solutions to financial institutions that helps lenders maintain a healthy and predictable mortgage application pipeline. The Borrower Intelligence Platform, TrustEngine’s comprehensive borrower intelligence (BI), conversion and retention product, goes beyond traditional alerts and triggers. BI automatically prescribes actionable borrower opportunities and guides compelling borrower and mortgage advisor interactions that actually convert. With TrustEngine, lenders are given a hands-free way to optimize business outcomes with comprehensive performance measurement and actionable BI insights.

Today, when a TrustEngine user engages with a borrower, the BIP will tell them what is valuable to that borrower, what loan scenario will solve their problem and/or enhance their life and how to present that information to the borrower in a way that inspires them to take swift action. On average, BIP helps lenders achieve seven times the ROI. Loan officers using BIP converted leads to closed funded loans more than 15% higher than other loan officers. Within months of implementing the BIP, lenders have reported a 20–40% lift in loan volume and an increase in their borrower retention rate of 11%.

Company Website:

Markets Served:

Loan Origination

Company HQ:

Owings Mills, Maryland

3d rendering of a row of luxury townhouses along a street

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