SOA Labs

HW Tech100

Provides tools that empower clients to build home wealth, creating repeat and referral business for agents

SOA Labs-2021 Tech100 winners -Real Estate

HomeIQ by SOA Labs provides solutions that empower clients to build home wealth, in return creating repeat and referral business for Realtors. With homeIQ, Realtors can position themselves as a financial and market expert to their clients by providing them valuable home insights every month to win their future and referral business. Data shows that acquiring a new customer can cost 5x more than retaining an existing customer and that over 60-70% of clients will not use the same Realtor on their next transaction. With homeIQ, Realtors will be able to see who is likely to sell in the next 12 months and who is in default and needs help today, enabling them to position themselves as the trusted real estate expert by providing valuable home insights on how to increase their home’s wealth and save money. 

  • Since launch in January 2020 homeIQ experienced grass roots growth with several thousand users providing their past clients homeIQ reports every month
  • Helps customers increase customer retention and increase ROI

Company Website:

Markets Served:

Real Estate Sales

Company HQ:

San Francisco, CA

3d rendering of a row of luxury townhouses along a street

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