SERHANT. operates a technology-forward real estate brokerage supported by S.MPLE, its proprietary AI-powered agent workflow platform. S.MPLE is designed to reduce time spent on repetitive and complex tasks that slow agent productivity, including market analyses, CRM follow-ups, and marketing execution.
Built as an internal operating system, S.MPLE uses a custom large language model stack and orchestration layer to convert common agent workflows into structured, repeatable “recipes.” The platform integrates multiple AI models and APIs, dynamically selecting the best tool for each task based on context and agent behavior. Human review is incorporated for quality control and domain accuracy.
S.MPLE is mobile-first and embedded into daily brokerage operations, allowing agents to generate pricing guidance, marketing materials, and client communications without switching systems. The platform is designed to scale agent output without additional staff, focusing on time savings and workflow compression rather than lead generation or consumer-facing automation.
Since launch, S.MPLE has processed thousands of automated agent actions and returned significant working time back to agents. Adoption across the brokerage is high, with usage tied to measurable gains in productivity and transaction velocity, particularly in fast-moving urban markets.
Company Website:
Markets Served:
Real Estate Sales, Multifamily / CRE
Company HQ:
New York, NY
