HW Tech100

Empowers lenders to simplify the lending process and help lenders and borrowers alike unlock more of life’s big moments.


Roostify’s mission is to streamline the home lending process for lending institutions, mortgage insurance companies, aggregator lenders and investors. Founded in 2012, the company wants to modernize and simplify the manual, inefficient mortgage process and create a more enjoyable experience for the customer and lender. Today, Roostify is helping lenders process more than $50 billion in loans each month. This includes large enterprise banks all the way to thriving independent brokerages. Roostify’s core technology is their digital lending platform, which accelerates the lending process — from lead to close — with an integrated digital experience. Roostify offers innovative solutions that create a simplified, accessible home lending journey for both lenders and borrowers.

  • With Roostify, the average application time — from start to submission — is just 22 minutes.
  • The platform accelerates lenders’ workflows and processing, which leads lenders to expect increased conversion rates of up to 85%.

Company Website:

Markets Served:

Loan Origination

Company HQ:

San Francisco, CA

3d rendering of a row of luxury townhouses along a street

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