Rollout

HW Tech100

Rollout

Rollout makes integrations frictionless for real estate and mortgage technology teams by providing a universal API that allows companies to build once and connect to major platforms in real time. By standardizing data and enabling read/write functionality across CRMs, LOS platforms, and transaction systems, Rollout eliminates the complexity of fragmented software ecosystems—turning years-long integration backlogs into rapid, repeatable deployment and unlocking faster product innovation.

Integrations have long been one of the biggest constraints on progress in housing tech. Every new system connection typically requires custom development, extended timelines, and ongoing maintenance. Rollout replaces that model with a single, scalable gateway that allows companies to fulfill integration requests quickly, reduce costs, and keep customer workflows connected. As AI adoption accelerates, Rollout’s infrastructure also supports agentic use cases, enabling AI developers to deploy intelligent agents that can take action across multiple systems without custom builds.

Rollout’s impact is reflected in customer outcomes and speed-to-value. One client reported using Rollout to connect data across LOS, POS, CRM, and lead systems in roughly 20 minutes versus three months through traditional integration work. By removing integration friction, Rollout enables technology providers, brokerages, lenders, and proptech teams to launch into marketplaces faster, deliver more consistent experiences, and future-proof their stacks as new platforms and AI-powered applications emerge.

Company Website:

https://rollout.com/

Markets Served:

Integration & Data Infrastructure

Company HQ:

Houston, TX

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