Rently is a rental lifecycle management platform supporting single-family and multifamily operators across leasing, access control, smart home technology, and resident experience. The platform connects listing distribution, self-guided touring, access management, smart devices, and security into one integrated system.
Originally known for self-guided tours, Rently has expanded into a broader resident lifecycle platform that supports listing exposure, tour automation, leasing velocity, and in-home technology. In 2025, the company formally repositioned its offering to reflect this expanded scope, integrating smart locks, access panels, thermostats, cameras, and automation software under a single operating framework.
Rently’s platform integrates with major property management systems including AppFolio, Buildium, Entrata, and HappyCo, enabling automatic data sync across leasing, maintenance, and access workflows. Features such as Wayfinding improve multifamily touring experiences, while Zillow integrations allow renters to schedule self-guided tours directly from listings.
Across its customer base, operators report shorter time on market, increased tour volume, and reduced manual leasing tasks. Rently also continues to invest in hardware innovation and AI-powered leasing assistance, with Rently Intelligence currently in beta.
The platform is used nationwide by operators seeking to reduce leasing friction while improving operational efficiency and resident satisfaction.
Company Website:
Markets Served:
Single Family Investment and Property Management
Company HQ:
Los Angeles, CA
