HW Tech100


Rently is transforming rental housing with innovative smart home automations. Thanks to the company’s unique approach to property access, it is able to offer the industry’s most secure self-guided tours that allow renters to view properties on demand, at their convenience. The company’s self-guided tours are optimized with onsite “Wayfinding” (GPS-style navigation) to further simplify and enhance the property tour experience.

What started out as a practical response to 40% of renters preferring to view properties outside of regular business hours has evolved into a popular proptech solution that benefits renters and property managers every day. For rental property managers, Rently enables remote, enterprise-level management of leasing tasks across all units and even across different communities. 

For renters, Rently enables self-guided touring. Once they complete a registration process that incorporates ID and location verification, renters can start their self-guided tour using a web link or by downloading the highly-rated (4+ star) app. 

For property owners, Rently’s technology increases property value and generates valuable portfolio-wide data, such as device status and utility costs, that provide valuable insights into overall leasing operations. In addition, Rently’s smart home amenities increase renter satisfaction, which ultimately reduces turnover and helps owners maximize their investment.

Company Website:

Markets Served:

Single Family Investment and Property Management, Multifamily / CRE and Real Estate Data and Analytics

Company HQ:

Los Angeles, CA

3d rendering of a row of luxury townhouses along a street

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