PLACE is an end-to-end technology and business services platform designed to simplify the real estate lifecycle for both consumers and their real estate agents. PLACE partners exclusively with leading real estate teams, regardless of brokerage, in 100+ locations across the U.S. and Canada.
At the forefront of PLACE’s business is a consumer services model that takes the guesswork out of real estate. Clients of PLACE-powered agents will have access to a one-stop shop that streamlines the traditionally complicated process of buying, selling, maintaining and investing in properties. The company’s upcoming products include in-house mortgage brokers, title and escrow services, an insurance portal and a home improvement network referral system, among other exciting initiatives.
In addition, PLACE’s proprietary technology and business services platform helps agents offload up to 75% of their operations tasks so they can focus on being a key advisor to their clients. PLACE handles team accounting, bookkeeping, human resources, in-house legal, design and marketing, videography, talent acquisition, business training and coaching. Agents within PLACE-powered teams have access to employee-like benefits that are notoriously unavailable to Realtors even at the highest production levels.
