Rocket to shut down origination channel for real estate and insurance agents

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Percy is a data intelligence company on a mission to help real estate agents and mortgage professionals elevate their business. Percy uses machine learning to leverage powerful insights provided by consumer behavioral data to aggregate billions of pre-buying and pre-selling consumer behavior signals throughout the homeownership journey. As the real estate industry’s first marketplace to collect, analyze and reveal demand for a home, Percy delivers actionable data that sheds light on a homebuyer’s intent in real-time to reshape the way agents and lenders capture, engage and retain their clients.

Real estate agents working with Percy can seamlessly integrate its platform into their website, where clients can access a report that provides three different valuations for their home and additional useful information, such as the number of buyers actively searching for similar properties in the area. 

Loan officers can independently partner with Percy to help prospective clients uncover their home’s value and access data revealing their potential equity stake, a feature designed to help loan officers get referrals, enhance lead generation and build purchase business. LOs can provide clients with a personalized home equity report, giving them direct insight into their property’s potential and more effectively guiding them through their loan options. Percy can also connect LOs with real estate agents through co-branding, enabling them to identify leads, close more transactions and strengthen community partnerships.

Company Website:

Markets Served:

Real Estate Sales

Company HQ:

Brentwood, TN

3d rendering of a row of luxury townhouses along a street

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