Keller Williams (KW) provides real estate agents with cutting-edge technology to thrive and grow their businesses. By harnessing the power of technology and data, KW enables agents to increase their productivity, drive meaningful relationships and maximize their profitability.
Known for its agent-centric business model, KW provides proprietary technology tools and services to empower real estate agents. These tools include a robust customer relationship management (CRM) platform with advanced marketing capabilities and data analytics solutions.
Whereas most in the industry have partnered with outside CRM and technology vendors to fuel their innovation, KW remains on a different path: designing and developing technology in real-time with agents via Labs, the innovation hub of KW. In June, KW announced a host of enhancements to Command, including lead management automation, significant design-based updates to Neighborhood Nurture SmartPlans, more Designs App automation, a unified task experience, notification customization and the continued teamification (real estate team-focused feature updates) of the top features of Command.
KW has also focused on refining advanced analytic capabilities, including predictive modeling, machine learning and AI, including generative AI. Among other technology updates, in Q3 2023, KW deployed an AI-powered ad campaign platform that offers agents better quality leads, more available channels, easy-to-use ad creation and new generative AI-powered features for listing ad types, saving agents time and money while generating more leads at a lower cost.
Real Estate Sales