Inside Real Estate provides a connected technology ecosystem designed to support brokerages, teams, and agents across the full business lifecycle. Its platforms—including BoldTrail, BoomTown, Folio, Recruit, and BoldTrail BackOffice—combine CRM, marketing automation, AI-assisted home search, recruiting, and back-office operations into a unified system.
The company addresses a common industry challenge: fragmented tools that create data silos and inefficiencies across consumer experience, agent productivity, and brokerage operations. Inside Real Estate integrates these functions to reduce handoffs and allow organizations to manage lead generation, conversion, compliance, and financial workflows in one environment.
A core area of investment is HomeSearch AI, which enhances consumer search behavior and agent engagement. The AI-driven experience increases conversations initiated, search activity, and saved listings, while providing agents with more opportunities to engage high-intent buyers and sellers.
Today, Inside Real Estate supports more than 400,000 users. Customers using HomeSearch AI report higher engagement metrics, including increased email interaction, more conversations per active user, and stronger lead conversion. These outcomes reflect Inside Real Estate’s focus on applied AI that improves efficiency and measurable performance rather than experimental tooling.
Company Website:
Markets Served:
Real Estate Sales
Company HQ:
Murray, UT
