Insellerate

HW Tech100

Insellerate

Insellerate is redefining how lenders convert borrowers through Aithena, an AI-native revenue acceleration platform built to scale human insight across sales, marketing and servicing teams. More than a voice or coaching tool, Aithena delivers real-time conversation intelligence, predictive lead scoring and full-funnel performance analytics — helping lenders engage the right borrowers faster and with greater precision.

Traditional coaching and follow-up models struggle to keep pace with today’s volume and borrower expectations. Aithena solves this by analyzing every borrower interaction and providing live feedback, emotional intelligence cues and predictive insights directly within the workflow. To date, the platform has analyzed more than 1 million calls and delivers 89.4% accuracy in predicting loan closures based on first-call data — turning early conversations into actionable intelligence.

Over the past year, Insellerate expanded Aithena into an extensible AI ecosystem with the launch of its AI App Hub and Modular Control Platform (MCP), enabling teams to rapidly build and deploy custom AI use cases without long development cycles. The results are measurable: Lenders report up to 9x ROI in 90 days, a 38% increase in worked opportunities within a week of deployment and a 21% reduction in time spent on unqualified inquiries. With 100% call coverage — far exceeding industry norms — Aithena eliminates blind spots and enables smarter, AI-driven growth across the borrower journey.

Company Website:

https://myaithena.ai

Markets Served:

Loan Origination and Servicing

Company HQ:

San Juan Capistrano, CA

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