iGUIDE is a property documentation and marketing platform developed by Planitar Inc. that combines proprietary camera hardware with software to produce accurate floor plans, 3D virtual tours, and detailed property measurement data. The system enables real estate professionals to capture a complete digital representation of a space in a single visit.
Using the PLANIX R1 lidar-equipped camera and integrated software, iGUIDE simultaneously measures, photographs, and documents interior spaces, generating interactive floor plans and virtual walkthroughs with measurement accuracy within 0.5% for distances and 1% for square footage. This precision supports compliance with ANSI and RMS measurement standards and reduces disputes related to reported size and layout.
Once uploaded to the iGUIDE Portal, users can customize tours, apply branding, tag features in real time, and access engagement analytics that show traffic, visitor behavior, and time spent. These insights help agents and photographers evaluate listing performance and provide sellers with clear feedback.
iGUIDE is used by agents and photographers in more than 50 countries. In markets studied, listings with iGUIDE have sold faster and achieved higher sale-to-list ratios than photo-only or video listings. In 2025, REA Group acquired a majority stake in Planitar, supporting international expansion.
Company Website:
Markets Served:
Real Estate Sales, Single Family Investment and Property Management, Multifamily / CRE
Company HQ:
Waterloo, Ontario
