HW Tech100


In 2023, launched SpecDeck, its cutting-edge technology that empowers builders to replace their in-house MLS listing process. SpecDeck uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed, and it’s the first time automation has been fully leveraged in the MLS listing process.

Created by America’s No. 1-ranked agent since 2013, Ben Caballero, founder and CEO of, SpecDeck uses strategic automation and human verification to manage 52 different automated validations for every new home listing as it advances from the lot stage to construction and completion phases. It’s the most accurate and advanced MLS system for builders available today. Most importantly, according to, SpecDeck more than pays for itself, generating hundreds of additional dollars in profits on average for every listing when production builders enter all their listings into the platform.

SpecDeck features a modern dashboard, intuitive navigation, an aesthetically pleasing graphical interface, improved speed and, perhaps most importantly to top builders, strong security. After the builder’s data is transferred, SpecDeck manages the entire MLS listing process, keeping all information updated and current to promote new home listings accurately through the MLS and all other sales channels.

Company Website:

Markets Served:

Real Estate Sales

Company HQ:

Dallas, TX

3d rendering of a row of luxury townhouses along a street

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