HW Tech100

Creates products and services that smooth out real estate transactions at every step – from finding a top agent, to getting the best mortgage, to ensuring an on-time and easy close

HomeLight-2021 Tech100 winners-mortgage

Powering the top real estate agents in the U.S., HomeLight is working to build the future of how people buy and sell homes. In January, HomeLight launched HomeLight Cash Close, a new way to buy a home designed to maximize clients’ home sale while removing many of the contingencies they usually experience. The product includes HomeLight Trade-In, a new system designed for homebuyers looking to unlock the liquidity of their current home in order to buy their new one, and HomeLight Cash Offer, a fully integrated platform that reimagines how homebuyers access and apply for banking and loans. With Trade-in, HomeLight buys the client’s current home in cash, freeing up their funds to buy their next home – an industry first that demonstrates HomeLight’s commitment to building the technology for top Realtors to deliver an exceptional transaction experience to their clients.

  • Delivers an 8-day close on average, free of the banking errors and paperwork, and unlocks the liquidity for clients to put in an offer 
  • On average, trade-In homes sell for 5% above asking price, close 8.5x faster, and deliver 4% higher profits than the traditional method of listing on the market
  • Trade-In has experienced 9x month over month growth in deals closed and 12x revenue growth since the product’s launch in January

Company Website:


Markets Served:

Loan Origination

Company HQ:

San Francisco, CA

3d rendering of a row of luxury townhouses along a street

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