Experian’s Self-Service Pre-Screen gives lenders the speed and autonomy to launch compliant, credit-based marketing campaigns in under 24 hours — without IT lift or long lead times. Built on Experian’s extensive consumer credit, loan and property data, the platform enables acquisition teams to identify, qualify and engage high-intent borrowers through an intuitive, on-demand interface designed for modern lending agility.
The platform places full campaign control in the hands of lenders, allowing teams to define audiences, apply refreshed credit attributes and deploy campaigns rapidly as market conditions change. Powered by Experian’s proprietary predictive modeling ecosystem, Self-Service Pre-Screen integrates nationwide loan data, credit risk indicators and property intelligence to pinpoint borrowers most likely to transact — often before competitors. Lenders can further enhance targeting with custom AIS Target models and In-Market Propensity Models, which combine credit and property insights to significantly improve response quality.
The impact is measurable. By compressing traditional two- to four-week campaign timelines to less than 24 hours, lenders gain near real-time speed to market and greater testing flexibility. Clients leveraging Experian’s predictive targeting report 3-5x higher conversion rates compared to static segmentation, reduced marketing waste and improved ROI. By bringing enterprise-grade analytics and compliance rigor into a self-managed environment, Experian is redefining how lenders compete for borrower attention.
Company Website:
https://www.experian.com/mortgage/
Markets Served:
Loan Origination, Servicing and Secondary
Company HQ:
Costa Mesa, CA
