HW Tech100


The industry’s leading Google and Meta Ad products are powered by Evocalize’s Embedded Platform and Developer Tools. Through partnerships with CRMs, portals, marketplaces and brokerages, Evocalize’s technology makes sophisticated, full-funnel paid marketing programs push-button easy for brokers and loan officers to drive real leads — and it automatically optimizes performance and program spend across Google, Facebook, Instagram, TikTok and YouTube.

Evocalize has enabled its partners to centralize and deploy sophisticated digital marketing programs that can be created in just a few clicks — or fully automated. The flexibility in technology allows Evocalize’s partners to break free from cookie-cutter templates and create programs that are data-defined and truly unique to their organization. These programs include the promotion of the full lifecycle of listings, agent recruitment, brokerage branding and awareness and other customized objectives.

The company’s technology has reduced the average time agents and brokers spend on digital marketing each week from 9 hours to 9 minutes, while achieving a 400% increase in ROI. Users have generated more than a million leads through billions of ad impressions.

Company Website:


Markets Served:

Loan Origination, MLOs and Brokers

Company HQ:

Seattle, WA

3d rendering of a row of luxury townhouses along a street

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