HW Tech100

Celink Tech 100 Mortgage

Over half of all reverse mortgages in the U.S. are serviced on Celink’s ReverseServ platform. Celink has an intentional focus on delivering intuitive and powerful borrower-facing technology targeted to meet the specific needs of seniors.

By layering APIs and AWS serverless infrastructure on top of Celink’s legacy systems, the company was able to adapt existing systems to offer highly demanded digital offerings to the seniors they serve. Celink’s borrower portal offers borrowers 24/7 secure access to their loan information and self-service options. The portal’s self-service features have been designed with a senior audience in mind. Its intuitive layout, comfortable fonts, less cluttered pages and explanation videos drive acceptance by seniors. Celink’s technology is WCAG-compliant and responsive to ensure that its customers can access their loan information using a device with which they are most comfortable.

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Company HQ:

Lansing, MI

3d rendering of a row of luxury townhouses along a street

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