BeSmartee

HW Tech100

BeSmartee

BeSmartee’s BrightLite helps Encompass® lenders capture more revenue by reducing application abandonment and increasing application submissions through a modern, guided borrower experience. Built for speed to market and low operational lift, BrightLite delivers immediate ROI and provides lenders with a scalable path to the full Bright POS as needs expand.

Lenders are navigating rising origination costs, long implementation timelines and significant fallout during the application stage — often driven by friction in borrower-facing tools. BrightLite addresses this gap by providing a streamlined, mobile-friendly application flow that guides borrowers clearly, reduces confusion and keeps files moving toward submission. Designed to deploy in weeks, BrightLite helps lenders improve pull-through without the cost or complexity of a full point-of-sale (POS) replacement.

While BrightLite is a new version of an existing product, its performance foundation is proven. Clients consistently achieve 80-85% application submission conversion rates, outperforming the ~70% benchmark commonly seen with loan origination software (LOS)-provided POS solutions. In 2025, the platform delivered 99.99% uptime and supported high-volume lending activity nationwide, with approximately 200,000 loans created and about 155,000 submitted. Borrower-led adoption is strong, with roughly 80% of loans initiated directly by borrowers. Across the experience, streamlined document collection and repeat engagement reinforce BrightLite’s ability to increase submissions, reduce abandonment and improve time-to-value for Encompass® lenders.

Company Website:

https://www.besmartee.com/

Markets Served:

Loan Origination, Commercial Lending (Financial Statement Spreading)

Company HQ:

San Juan Capistrano, CA

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