Rocket to shut down origination channel for real estate and insurance agents

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HW Tech100


BeSmartee seamlessly unifies disparate legacy mortgage technologies to deliver a modern lending experience to both consumers and lenders. By automating data and processes, BeSmartee’s lending innovation and expertise not only maximize operational efficiency but also enhance the journey toward homeownership.

BeSmartee’s key technology includes Bright Connect, a groundbreaking native mobile app designed to revolutionize the lending landscape by fostering seamless collaboration among loan officers, real estate agents and borrowers. Bright Connect addresses missed opportunities, reduced efficiency and a competitive disadvantage. The app serves as a digital business card, facilitating streamlined referrals and improving communication among key stakeholders. By offering a user-friendly and self-serve experience, the app bridges the communication gap between loan officers, real estate agents and borrowers. Bright Connect’s mobile app is a powerful tool that not only addresses the current challenges faced by lenders but also enhances collaboration, transparency and efficiency across the entire lending ecosystem, setting a new standard for excellence in the industry.

Company Website:

Markets Served:

Loan Origination

Company HQ:

Aliso Viejo, CA

3d rendering of a row of luxury townhouses along a street

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