Pricing exceptions are widespread in mortgage — and so are the regulatory risks

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HW Tech100

Develops advertising automation to reach customers online and through streaming TV

Adwerx-2021 Tech100 winners -Real Estate

The Adwerx Enterprise Platform is a digital advertising service designed for mortgage lenders and real estate brokers to automate compliant, individualized ads for loan officers, agents, and branches. The platform deploys digital marketing at scale to reach prospects directly, build brand awareness and increase the productivity, recruiting and retention of agents and loan officers. With the Adwerx Enterprise Platform, brokerages can empower their producers to market directly to borrowers with brand-compliant, personalized ads that are built automatically. Adwerx was designed with compliance built into every stage of the process, with firms approving locked-in ad templates that ensure strict adherence to regulatory requirements and the firm’s brand guidelines. Brokerages can build their brand alongside their producers and reach their target audience where their attention is today – on their phones, computers, and connected televisions. Adwerx enables mortgage firms of any size to compete in a digitally connected world, and flip the narrative to take ownership of the client relationship. Firms and their producers can unlock unprecedented access to streaming TV as a marketing channel with targeting and pricing that isn’t available by any other technology company in this vertical.

  • Removes the technology adoption barrier
  • Distributed sales organizations have seen measurable productivity gains for producers and double-digit retention increases, especially when producers are engaged with the program
  • Third-party data shows that producers who receive Adwerx automated digital advertising from their brokerage increase their productivity by 35% and brokerages experience up to 42% lower producer churn

Company Website:

Markets Served:

Real Estate Sales

Company HQ:

Durham, NC

3d rendering of a row of luxury townhouses along a street

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