HW Tech100


Aalto is the online alternative to a traditional real estate agent. Its digitized home buying platform replaces costly agent commissions with a fair fee that puts more money back into buyers’ pockets, which many use to make a more competitive offer or lower their mortgage. Aalto puts buyers in control of the entire process, providing access to 30% more homes than other real estate marketplaces, access to agent-level data about those homes and on-demand support from an experienced, non-commissioned team of agents.

To date, Aalto has saved users nearly $3 million in fees ($28,000 on average), with some saving over $75,000, by buying on the platform in the markets it currently operates in — the San Francisco Bay Area and Los Angeles. By 2025, Aalto expects to have grown nationally with over $1.5 billion of homes transacting on the platform annually. It aims to become the preferred option for all consumer (non-investor/institution) transactions, which accounted for 2.5 of the 4 million real estate sales completed in 2022.

Company Website:


Markets Served:

Real Estate Sales, Real Estate Data and Analytics

Company HQ:

San Francisco, CA

3d rendering of a row of luxury townhouses along a street

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