James Duncan is the Founder of Caelum Advisers, a consultancy that helps mortgage lenders and financial brands clarify who they want to reach, what they need to say, and which channels should carry that message. After building and leading marketing divisions for nationally recognized mortgage companies including Thrive Mortgage and Lower, James launched Caelum Advisers in 2025 to help lenders modernize their marketing, technology, and growth strategy. His work spans brand positioning, messaging, and revenue operations. Connect with James at [email protected].
