Gene Whiddon III is the CEO of Better Homes and Gardens Real Estate Florida for South Florida, one of the largest independently owned Real Estate brokerages in South Florida. A third-generation real estate entrepreneur based in Fort Lauderdale, Florida, Gene has spent his career helping buyers and sellers navigate the residential real estate market while leading the growth of his brokerage throughout South Florida. He is also the Founder and CEO of HomeZee, an AI-powered home valuation platform focused on the future of consumer real estate technology. His work centers on the intersection of artificial intelligence, home valuations and consumer behavior, with a focus on how emerging technology is reshaping the way homeowners understand and make decisions about their largest asset.