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Pamela Herrmann is vice president of marketing and chief storyteller for Mortgage Cadence. She is the author of The Customer Manifesto, which was ranked No. 3 by Business.com as a customer service book every business owner should read. For a complete report on the 2018 Borrower Survey by Mortgage Cadence in partnership with Accenture Research, please visit <a href="http://www.MortgageCadence.com">www.MortgageCadence.com</a>.