Closing Complex Loans Faster With a Digitized Client Workflow

Join us for a discussion on changes in market demographics, suppliers and how focusing on customer experience and a few simple steps during the mortgage loan process can close deals 3x faster. event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Home appraisal’s ugly history and uncertain future

This is Part I of a deep dive into the home appraisal industry. Today we explore the origins of the appraisal industry and its current lack of diversity.

The digital journey starts at acquisition

Download this white paper to learn how to build a tech-enabled acquisition strategy that will directly contribute to a lender’s ability to maximize profitability and remain competitive.

Sponsored Content

UWM offers a full suite of high-tech tools, including marketing materials

Offers resources to encourage, support LOs transitioning from retail to wholesale

United Wholesale Mortgage is dedicated to supporting the continued growth of the broker channel. The company strives to wow clients with elite service at every touchpoint, from a custom-built LOS that is easy to learn and use, to knowledgeable and personal support throughout the loan process from dedicated in-house account executives, underwriters and closers.

UWM closes most loans in about 15 days, compared to the industry average of about 45-60. To ensure its clients receive the best and fastest service, the company developed Client Request (CR). UWM’s solution is an online portal that connects clients directly to the person who can best resolve their issue and ensures that the issue is resolved in no more than four hours — and no CR is closed until the client completes a one-question survey saying they are happy with the resolution.

In addition, UWM offers a full suite of high-tech tools built from scratch and designed specifically to make the lending process easier for its brokers and their borrowers. It also provides professional marketing materials to help its brokers compete with big banks and direct retail lenders.

UWM is 100% dedicated to wholesale lending, so they never compete with their broker clients. In fact, the company has numerous programs, tools and policies in place to help ensure that a client’s business stays with them, including:

  • UConnect, a service that monitors a broker’s past borrowers and alerts the broker when they’re back in the market
  • Unite, a quarterly email sent to every borrower a broker closes with UWM that’s personalized and includes valuable information about the borrower’s home, their loan and what’s happening in their market and neighborhood – all branded with the broker’s photo and contact information
  • Inclusion of the broker’s name and contact information on mortgage statements to their borrowers to ensure they are kept top-of-mind for any future purchases or refinances
  • Success Track, training courses hosted at UWM for broker owners, new and experienced LOs and processors – all at no cost to them

“At UWM, what really makes us different is that we are true partners to brokers. We know that when they grow, we’ll grow, too. Which is why we spend so much time and effort building best-in-class technology that allows our brokers to thrive and delivering world-class client service that helps them differentiate themselves in their market,” said Mat Ishbia, President and CEO of UWM.

UWM also understands that independent broker shops are the best places for LOs to work and achieve success, thanks to more opportunities, higher compensation and greater flexibility. As a result, UWM has resources in place — including and a dedicated in-house team — that encourage and support LOs transitioning from retail to the wholesale channel.

“As more and more borrowers realize that independent mortgage brokers offer more choices, lower rates and better service than big banks and direct retail lenders, UWM will continue to champion their growth by leading the way in developing technology and processes to help brokers compete – and win,” Ishbia said.

Mat Ishbia, President and CEO

Mat Ishbia led UWM to No. 1 by changing the game for independent mortgage brokers and wholesale lending. He flipped mortgage lending from a commodity to a service and arms UWM’s clients every day with the tools to be successful. He leads with a passion he developed while playing and coaching with Michigan State University basketball coach Tom Izzo. And his competitive spirit is the reason no other company can match UWM’s knowledge, technology or service.

Melinda Wilner, Chief Operating Officer and Chief Risk Officer

Melina Wilner believes communication and understanding are the keys to creating an unparalleled client experience. She leads 3,000+ team members in underwriting, closing, risk and IT to set a new standard for excellence that is centered on client service. With extensive expertise in the mortgage industry, Wilner strives to streamline UWM operations to make the lending process faster and simpler from start to finish.

Alex Elezaj, Chief Strategy Officer

 A large part of helping UWM’s mortgage broker clients grow their businesses – and making sure they maintain that growth well into the future – is doing everything in the company’s power to grow the mortgage broker channel as a whole. Alex Elezaj is laser-focused on this. Elezaj aims to build strategic partnerships that promote mortgage brokers as the best place for loan originators to work and for borrowers to get a mortgage.

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