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Women’s Council of Realtors has named Tripti Kasal as its new CEO, selecting a residential real estate executive to guide the 9,000-member organization.
Kasal will lead Women’s Council’s efforts to prepare and support more women for senior leadership roles in brokerages, associations and MLSs, technology companies, advocacy initiatives, entrepreneurship and community development.
Women have represented the majority of Realtors since 1978 and today account for 62% of the profession. Yet women remain underrepresented in executive roles, the council cited.
“Real estate needs well-prepared leaders who can build consensus, make difficult decisions, advocate effectively and guide organizations through profound change,” said Cheryl Keller, 2026 national president of Women’s Council of Realtors. “Women’s Council has been preparing women to meet that challenge for generations, and Tripti is uniquely qualified to help us expand that impact.”
Kasal brings more than 25 years of residential real estate experience spanning brokerage operations, market expansion, recruiting, coaching, marketing, business development and member engagement.
“I am passionate about the future of residential real estate and the role well-trained, well-supported leaders must play in shaping it,” she said. “Our industry needs leaders who are prepared to listen, build trust, advocate effectively and help others navigate change with confidence.”
Early in her career, Kasal helped launch and grow the Chicago operation of an internet-based residential brokerage, expanding its sales team from five to more than 40 agents in less than a year.
She later owned a boutique brokerage in Chicago’s Lincoln Park neighborhood.
Kasal spent 10 years in senior leadership with Baird & Warner, most recently serving as senior vice president and regional manager for the Chicago metropolitan area.
Most recently, she served as senior vice president of member engagement for Leading Real Estate Companies of the World, where she led the U.S. membership services team and helped independent brokerages connect with education, technology, marketing, relocation and business development resources.
As CEO, Kasal will focus on expanding membership and engagement, strengthening local and state networks, broadening leadership education, increasing participation in PMN, deepening partnerships with brokerages and organized real estate, and growing the business value of Women’s Council’s nationwide referral network.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
