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Sierra Pacific builds on its 30-year legacy, betting on brokers’ growth

Offers tools that support brokers, align with their goals

Today, Sierra Pacific is a nationwide direct lender and a top 20 national wholesale lender, that has endured through the ever-changing lending environment for over 30 years, with a long legacy of supporting the important role that mortgage brokers play in home ownership.

“The Third-Party Originator Model is thriving and bouncing back from post-recession levels, which is why our sole focus is to provide the best resources, tools and support our broker partners need to be successful well into the future,” said Sierra Pacific’s Executive Vice President of Third Party Originations Amy Mahar. 

The company believes that the broker’s reputation is directly influenced by their wholesale partners. With that responsibility, Sierra Pacific aims to help TPO clients attract, engage and delight their customers.

“Brokers choose to work with us for our consistency, stability and dependability to deliver on time, every time,” said Mahar. “We’re the Lender our Partners count on to follow through on its promises and that is woven into our culture”.

In order to be successful, mortgage brokers need a wholesale partner with a diverse array of products and guidelines that can be tailored to every Borrower’s unique needs.  Sierra Pacific offers an extensive suite of loan solutions to meet nearly all borrower specifications.  From limited overlays on standard conventional and government loans to its Non-QM, Jumbo options and renovation programs, Sierra Pacific provides a breadth of options for a diverse pool of Brokers and Borrowers. 

To further compliment the vast product offering, Sierra Pacific is passionate about building long lasting, successful partnerships with its Third-Party Originators. Understanding the often-unrealistic expectations put on mortgage brokers, Sierra Pacific is committed to driving efficiencies through automation, while never minimizing the importance of high-touch human connection, expertise and empathy.

“We know that referrals are the key to your success and it’s our job to execute well to make you look good,” Mahar said. “That’s why we’re committed to providing the resources, attention and flexibility you need to win and create raving fans.” Mahar continued.

Sierra Pacific’s deep experience of the mortgage broker’s day-to-day needs provides unique insight the wholesale lender needs in order to help brokers succeed today and into the future. The company offers tools that support the broker and align with their goals; from protecting their closed loans against recapture and returning customer trigger leads to a hyper focus on meeting closing dates through high touch service and execution, Sierra Pacific has your back. 

“Sierra Pacific has been committed to the Broker community for over 30 years and this channel is significantly important to our organization,” said Jay Promisco, chief production officer.  “We have made additional investments in the channel in order to grow our market share and are committed to providing the TPO community the service and support they deserve,” Promisco continued.

“We have a strong legacy in TPO and intend to further modernize, accelerate growth, and drive an incredible experience for the Broker and their entire ecosystem in order to be a formidable player in TPO,” said CEO Jim Coffrini.

Jim Coffrini, President and CEO

President and Chief Executive Officer of Sierra Pacific Mortgage Jim Coffrini oversees all company operations with his clear vision and well-defined strategies. Coffrini’s entrepreneurial approach and 30+ years of experience in the mortgage banking industry have helped him to implement his vision of Sierra Pacific as a leading national mortgage banking company in multiple origination channels, delivering quality products and superior service to its customers.

Jay Promisco, Chief Production Officer

Jay Promisco is responsible for all of Marketing and Production.  Currently, he is creating and implementing strategies for growing Sierra Pacific’s market share for the retail, consumer direct, wholesale, and correspondent divisions. Promisco served most recently as Senior Vice President of Retail Lending with Sierra Pacific and as a former Broker, Branch Manager and Account Executive, he is uniquely skilled in building a successful culture around the originator. He has also held executive roles at Stearns Lending, Wells Fargo Home Mortgage, Greenpoint Financial, Barclays Global Investors and E-Trade Financial.

Amy Mahar, Executive Vice President, Third Party Originations

As the Executive Vice President of Third-Party Originations (TPO), Amy Mahar leads Sierra Pacific’s TPO channel. Mahar joined Sierra Pacific Mortgage in 2019 with a track record of success in implementing origination platforms, successful branding and exponentially growing market share for national firms in TPO. Sierra Pacific has a strong legacy in TPO, and Mahar’s role positions the company to build on its legacy, accelerate growth and create a sustainable platform that supports the growth of the third-party originator well into the future.  

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