Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.

Sponsored Content

Home Point Financial’s partnership program helps brokers succeed

Customer For Life utilizes data touchpoints to detect when a consumer is in the market for a new loan

Founded in 2015, Home Point Financial is a national, multi-channel mortgage originator and servicer. In four short years, the company has tripled in size and is now licensed in all 50 states. In efforts to continue its growth and provide mortgage brokers the tools to succeed, the company launched its partnership program, Customer For Life.

“Our program highlights our commitment to brokers and their customers’ needs. It isn’t just lip service, it’s our entire partnership philosophy,” said Home Point’s Chief Business Officer Phil Shoemaker. “Brokers work hard to acquire their customers but sometimes aren’t able to keep them due to external forces. That’s where we step in, to help brokers keep what they’ve worked for.”

Customer For Life provides brokers technology that utilizes data touchpoints to detect when a consumer is in the market for a new loan. Once identified, the technology sends the consumer’s contact information to the originating broker.

Customer For Life also keeps brokers informed about their consumer’s additional financial areas of interests, including personal loans, alternate financing, homeowner’s insurance and utility services.

“Customer For Life includes some truly revolutionary aspects, such as our Broker Connect program that puts brokers back in touch with their customers, all backed by our deep analytic insights we’re ready to share with our broker partners,” Shoemaker said.

Home Point is one of the largest lenders in the country for conventional and government business, but its proprietary Home Point Edge and Renovation Lending products are consistently popular among brokers.

Home Point partners benefit from the unique options Home Point Edge provides, helping more borrowers qualify while brokers grow their pipeline. Home Point Edge includes three tiers: Near Prime, Expanded Access and AUS Express. Partners who use Home Point Edge receive the following benefits:

  • A bank statement program to 90% LTV at $1MM
  • 5% down Jumbo purchase loans with near prime rates to $1.5MM
  • Asset utilization on purchase loans to 90% LTV at $1.5MM
  • AUS Express program leverages DU findings for self-employed consumers

“Personal attention is crucial and in our final analysis, the future for Home Point is great service,” Shoemaker said.

Today’s modern borrower is tech-savvy but resistant to insincerity. Home Point meets this growing consumer base by keeping nearly 100% of servicing, forging long-term relationships with customers and as a result, helping broker partners increase recapture rates.

“We care. There’s a reason that’s our company motto,” Shoemaker said. “We succeed when we help our partners grow. Our underwriters who work to get tough loan files to the table, our processors who shepherd those files from start to finish, our incredible servicing folks — we all care. Simple, but it makes a difference, and it’s how we’ve managed to grow so substantially in four short years.”

William “Willie” Newman, President and CEO

William Newman brings over 25 years of mortgage industry experience to Home Point Financial. In 2014, Newman joined forces with Stone Point Capital to form Home Point Capital, which became operational as Home Point Financial through the acquisition of Maverick Funding. Newman was previously one of the architects behind InterFirst Wholesale Mortgage Lending’s development, eventually leading him to AAMG where he led the development of the first internet-based wholesale lending portal.

Maria Fregosi, Chief Financial Officer

Maria Fregosi brings experience from finance, investment banking, mortgage banking, securities and domestic and international finance to her role as chief financial officer at Home Point Financial. She previously served in multiple executive roles, including chief capital markets officer for Hamilton Group Funding, and chief operating officer and chief compliance officer of Catalyst Financial. She was also executive vice president at ABN AMRO bank for 15 years, a part of the executive team that successfully sold the company to Citibank.

Phil Shoemaker, Chief Business Officer

Phil Shoemaker joined Home Point Financial in 2018 with a proven track record of building strong lending originations teams and developing proprietary technology platforms. He is responsible for third party originations, customer retention and technology at Home Point as chief business officer. Most recently, he served as executive vice president, chief operating officer for production at Caliber Home Loans. He also served as EVP, wholesale lending, chief administrative officer and SVP during his tenure at Caliber.

Most Popular Articles

Fannie Mae gives go-ahead for digital verification

Fannie Mae has given mortgage servicers the green light to use third-party digital vendors to verify income and asset information. Mortgage tech firms are thrilled.

Jun 10, 2021 By

Latest Articles

How Rocket Pro TPO continues to give its broker partners the upper hand

To remain competitive and create a better experience in this purchase environment, brokers need one thing above all: Speed. And there’s one lending partner that has the solutions and resources to give LOs just that.

Jun 11, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please