LoyaltyExpress, a provider of marketing automation and CRM solutions for mortgage companies and banks, announced Wednesday that it secured an investment from New Capital Partners, a private equity firm focused on financial and health care services.
The companies did not specify the size of New Capital Partners’ investment, but LoyaltyExpress said that the company plans to use the money to grow it business.
Specifically, the investment will allow the company to “accelerate its targeted milestone objectives, including world-class functionality for lead management, co-branding and RESPA-compliant partner marketing as well as expanding its MarketingCentral for Salesforce App to service all lines of business across banks.”
Mary Beth Doyle, the founder of LoyaltyExpress, said that the company is “thrilled” that NCP chose to invest.
“We are thrilled to have NCP as our investment partner based on their elite reputation and strategic success,” Doyle said. “As the only mortgage marketing company serving as a top 50 critical vendor to a top three global bank, our capabilities and expertise serve as the pivotal foundation to gain tremendous momentum in attracting and retaining a broad array of banks and independent mortgage companies that demand exceptional enterprise-wide marketing solutions.”
As for NCP, the company said that investing in LoyaltyExpress is a smart decision that is based on “extensive” research."
“After extensive due diligence and market research, it became immediately apparent that LoyaltyExpress has one of the very highest customer satisfaction rates in the mortgage CRM and marketing automation sector,” said Adam Cranford, principal at NCP.
“That's when we knew that an infusion of capital into a highly regarded, profitable enterprise would allow the existing leadership team to dramatically improve upon service offerings with innovative advancements and the hiring of additional staff,” Cranford added. “We look forward to an exciting future together.”