In July 2016, Fenn Meents joined the iEmergent executive team as its chief growth officer. He has developed and launched a strategic growth plan for iEmergent, including a content marketing strategy, a five-year resource plan, and a structure for improving client partnerships – all of which have resulted in 100% retention and a tenfold increase in sales activity.
Additionally, Meents has single-handedly designed a new strategic solution that uses iEmergent’s analytics to help lenders improve their digital marketing and correspondent lending channels.
Prior to joining iEmergent, Meents achieved success as a strategic projects leader at Primary Capital Mortgage. During that time, he utilized iEmergent’s predictive analytics and strategic tools to grow Primary Capital Mortgage’s annualized production from $600 million to $1.95 billion in 29 months.
He has been featured in and contributed to many of the top industry publications and has been asked to speak at multiple events on how technology and analytics can and will shape the future of housing finance.
WHAT IS ONE THING YOU HAD TO OVERCOME TO SUCCEED IN THIS INDUSTRY?
Surviving, adapting and leading through the mortgage meltdown has given me the resolve to accomplish many goals. My success in this industry has been a series of events where I needed to not only overcome change, but anticipate and lead through it.