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2020 HW Woman of Influence: Rachel Morley

realtor.com, Senior Vice President of Product

Rachel Morley

Rachel Morley brings more than two decades of experience helping companies execute on technologies that consider the customer experience and deliver business results to the residential real estate industry.

Since joining realtor.com in August 2019 as senior vice president of product, she has played an integral role in developing digital marketplace experiences and driving audience and revenue growth within a highly competitive market. As more consumers expect transactions to be easy, intuitive, personalized and on-demand, Morley and her team continuously evolve the realtor.com search experience to deliver on those expectations. As a result, Morley and her team helped build and launch the new RDCx platform earlier this year, which created a more streamlined consumer experience on the site. Since its launch in February, RDCx has helped improve consumer satisfaction rates on the site, increased lead volume to customers and helped grow media revenue. In addition to this, her team created a noise map overlay on realtor.com that provides reliable sound data down to the property level, where available. Originally cofounding the agency 11 years ago, Morley is also on the board of Cogent, a product development agency that offers a blend of strategy, design and development to create and invest in digital products.

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Better.com partners with Palantir on new proprietary loan platform HW+

Struggling digital mortgage lender Better.com is teaming up with secretive big data firm Palantir to create a proprietary loan platform that is says will enable Fannie Mae, Freddie Mac and mortgage investors to make “richer and deeper data-driven mortgage capital allocation decisions.”

3d rendering of a row of luxury townhouses along a street

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